NEXT STOP

TRANSIT EXPERIENCE + OPINIONS

SURVEY DATA

We contacted avid commuters to find out how they felt about local public transit, important features they would love in an updated application and what problems they faced during trip planning.
Next Stop Transit Survey
  • Digital Survey with limitations due to COVID19
  • 14 Responses
  • Conclusions : Focus on key feature development to ensure that users are able to execute successful and simple navigation of a trip via varied route types.
Case Study + Insight Analysis

Project Brief

BRIEF
Organize and develop this design for a public transit department in Utah seeking assistance with reformatting their current app, and evolve design to have additional key features and create simple routing for commuters.
Proposal : Create an updated transit application with ETA alerts, multi-stop details and live route transit tracking.
Users: Commuters range from 8 years old to 80 years old, wide-range as public transit services the entire community
Goals : Create a modern and minimal functional transit app
Role : Lead UI/UX Designer, I took the brief from concept to product.
Purpose :  Ensure that the user is able to navigate successfully to the desired location via implementing key features to enhance their transit experience and simplify their trip-planning.

PROBLEM

Users are having difficulty navigating to multi-route stops.

SOLUTION

Redesign navigation screens to offer multi route schedules and centralized navigation bar.

User Insights + Data

USER RESEARCH

Users generally requested live mapping alerts + hoped to have ability to save favorite routes.
Users from multi-route stops were initially confused + felt that eta alerts would increase awareness / streamline trip planning.
Maria is a daily commuter + senior citizen, she relies heavily on accuracy in data because she is Diabetic and can not sit outside in the sun for too long due to her health.
Jenny is a parent, who commutes daily with her son to school and then continues her trip to her work studio as a craft artist.
Jerrod is a daily commuter and university student, he works part-time and has to commute from one side of town to the other within a short time-frame. Schedules are primary in his daily trip planning. He also commutes via multi-stop routes and takes two travel routes per day.

Survey Participants + Commuters

PROTOPERSONA : ARIANNA THOMAS

USER SURVEY

USER FLOW

DESIGN STAGES

SKETCHES

The process of brainstorming through various sketches was centered in creating common key-features based on apps such as Google Maps and Transit.
  • These designs helped me structure my use of screen space and focused functionality.
  • I created several versions of sketches for the home screen but a prominent feature remained, and that was the central map + lower global navigational bar tool.
  • The simplicity of the sketch lends to the goal of pursuing a minimalist theme with this design, creating a neumorphic and mental model of trip planning.

STYLE TILE

ACCOLADES

Granted Project of the Week via CareerKarma ! - A great accomplishment after several iterations + an intensive research round.

Findings : LESS IS MORE.

My universal findings were centered in ensuring that my design focused on user and client needs, while simplifying tasks. I found that through several iterations, the design evolved to a more sleek and less complex, visual-heavy design.

  • Minimal design = simplified tasks + user flow.
  • ETA alerts = clear notice of arrival.
  • Global navigation tool = allow users to access any tool, at any time.
  • I went through several iterative stages but my greatest challenge was actually simple in essence. I needed to make sure that my margins made sense across the screens + that my global navigation did not shift to far from the general mental model to ensure that users could easily navigate screen-to-screen.

EXPERIENCE THE PROTOTYPE

4

ITERATIONS

11

SCREENS

246

VOTES

1

PLEASED CLIENT