IMHTP
TRANSIT EXPERIENCE + OPINIONS
SURVEY DATA
We contacted avid commuters to find out how they felt about local public transit, important features they would love in an updated application and what problems they faced during trip planning.
Next Stop Transit Survey
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Digital Survey with limitations due to COVID19
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14 Responses
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Conclusions : Focus on key feature development to ensure that users are able to execute successful and simple navigation of a trip via varied route types.
Competitive Analysis
Competitive Analysis
Survey Participants + Commuters
SURVEYS
Identifying Target Audience
After we launched the MVP, we wanted to gather feedback from the existing users. We set up an online survey and asked participants to answer with honesty and as accurately as possible. Our responses garnered consistent results as projected by our original assumptions.
Results expressed 100% verification that black technologists feel that there are limited resources for themselves within the tech field, and that there are racial disparities in opportunity acquisition and access for black technologists within the technological industry as well.
This completely verifies our need for the application as an empowering and adaptive access resource for a marginalized community.
User Role + Path : Educator uploading a tutorial
PROFESSOR PATRICK DUNN
With different paths in mind, I created a specific persona that was centered in a professor seeking the opportunity to offer tutorials. This user would create a profile with their educator information and head to our education page to see what tutorials were listed and then navigate to our upload page to add their own content.
User Role + Path : Business seeking client
CYBER CYPHER
With different paths in mind, I created a specific persona that was centered in a black owned business seeking technologists to work for their company. This user would create a profile with their business information and head to our community page to filter their search and find actively seeking potential employees.
User Role + Path : Designer seeking a gig.
SADE OKEAFOR
With different paths in mind, I created a specific persona that was centered in a digital technologist seeking a short term gig. This user would create a profile with their resume, portfolio, location and interests, then head to the careers page to filter their search and find actively seeking businesses that are looking to hire for short term gigs.
User Role + Path : Designer seeking a gig.
FATIMAH CAMPBELL
With different paths in mind, I created a specific persona that was centered in a black woman technologist seeking a virtual event for black women technologists. This user would login and head to our events page to filter their search and find details about upcoming events. Then they would navigate to the calendar to make sure there were no conflicting events on their schedule.
User Flows
Multiple flows for overall efficiency + to create navigational success throughout the different features of the application + design.
User perspective is integral to key feature development and decisions on design elements.
I created pathways to success for the four highlighted paths.
User flows :
*User is educator wanting to share their course curriculum.
*User is digital designer wanting to share their tutorials.
*User wants to find short-term gig .
*User wants to browse virtual events for black women.
SITEMAP
Card Sorting
I focused on analyzing the intention of the design by gearing the cards to both left-brain thinkers ( analytical) and right-brain thinkers (intuitive ). My goal here was to find out how to balance implementing key features with specific goals for users. Participants organized similarly but the greatest take-away was that users who were left-brain primary felt that data engagement (job success stats, reviews + query on site ) were great future developments for a further extended scope, and users who were right brain primary felt that creative engagement (games, galleries, digital art installments and contests) were great ideas to extend rewards and create long term engagement.
Visual Design
Simple / Bold + Clean
SKETCHES
My low fidelity sketches helped me structure the layout of my home screen, location of my menu and visualize how to use negative space as a tool for ensuring that users are not overwhelmed with cluttered items on each screen.
Wireframes
Iterations + Intentions
At the beginning of my design process I created wireframes for testing purposes.
Designing for the user.
Throughout the design process , I created a uniform set of wireframes that evolved as the project transformed. I focused on key features such as the global navigational tool, home screen cards and onboarding tour. These were to center the user experience in a catalyst like interaction where they learned, engaged and experienced the application with awareness of the attention to design elements.
USER TESTING
4 Participants + 100% Success.
Before launching the product, I did a testing round in order to reveal possible usability problems.
User testing insights provided us with detail about users personal connections to the application via face to face response (virtually) and initial reactions, as users navigated through the app there was a core understanding of basic functionality. Small elements such as back buttons and a fleshed out search function were topics of inquiry to which we explained the minimum viable product aspect and that this is a design and not fully coded software.
KNOWLEDGE MEETS DESIGN.
Important historical facts about Imhotep and how he was the inspiration for this application’s brand identity allowed for an extremely creative and informative onboarding tour.
Mood Board
OUTCOME
EXPERIENCE IMHTP
FINDINGS + CHALLENGES
My greatest findings focused on the connection between doing design that you are rooted in with passion. My challenges were in finding, choosing and engaging participants throughout the user survey phases. The project felt personal and important to me , as it not only met a general need but one that I have often been tasked with and have had to learn how to deal. I learned that simple and clean design are essential to efficient applications that will meet user accessibility needs and inspire users to connect and engage.
It is time to create an inclusive tech world.